Our Expertise. Your Advocate.

Ray Howard | Founder & Principal Advisor

Ray Howard brings more than four decades of experience in the AECO technology industry, including roles with Bentley Systems, Trimble, and the Autodesk channel. His background spans hands-on product usage, enterprise software sales, technology evaluation, vendor negotiations, and helping organizations connect business needs with technology investments.

Having worked on both sides of the conversation, Ray understands how software is positioned, demonstrated, and sold. At AECO Ensights, he applies that perspective as an independent client advocate, helping leaders examine proposals, challenge assumptions, uncover overlooked costs, and ask the questions that matter before making a commitment.

Ray leads client discovery, assessments, and executive advisory engagements, aligning people, processes, technology, and budgets. His approach combines practical industry knowledge with a clear focus on each client’s goals, resources, and decision-making needs.

AECO Ensights draws on perspectives across software sales, consulting, training, business ownership, and CAD/IT management. When an engagement requires additional expertise, specialist involvement is defined as part of the agreed scope.

Our purpose is straightforward: give you the insight and confidence to make technology decisions that serve your organization.

 

Mission Statement

AECO Ensights’ mission is to bring clarity, transparency, and accountability to technology decisions across the architecture, engineering, construction, and infrastructure industries. As an independent client advocate, we look beyond sales claims to uncover overlooked costs, question assumptions, and identify gaps between vendor promises and organizational needs. We help leaders align people, processes, technology, and budgets, equipping them to challenge recommendations, avoid unnecessary spending, and invest with confidence.

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